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Sayang Panpan is an original IP developed by Brandoville Studio. It follows the fun and unpredictable daily life of Panpan and his friends. Although the stories are delivered in a simple style, they often take unexpected and humorous turns. The series frequently features parodies of popular films, reimagined in a uniquely quirky and funny way. It also stays up to date by incorporating current trends, events, and pop culture references, keeping the content fresh and relatable.
In the Sayang Panpan IP, I played a significant role as I was directly involved in the development and creative direction of the project. and this is the project I am working on.
COMICS
GAMES DEVELOPMENT
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Sayang Panpan is a lighthearted comic series that captures the amusing and unpredictable daily life of Panpan and friends. The story often features playful parodies of popular films and current trends, adding a fun, relatable twist to the narrative. In this project, I wasn't just responsible for the story and artwork, I also played an active role in shaping the marketing direction and creative strategy. This included:
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Pitching ideas for special episodes and event-based content
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Aligning the story with trending topics to keep the series fresh and relevant
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Helping develop concepts that resonated with the audience while staying true to the IP’s tone and humor
This project allowed me to blend storytelling with brand building, making Sayang Panpan a memorable and engaging IP.
PANPAN
GAMES
Panpan Panic! is a game based on the Sayang Panpan IP, where I took on the role of producer. I was involved from the early conceptual stage through to production, working closely with the programming team to plan the overall game idea. I also directed the art team by guiding the visual theme and overseeing the creation of all assets to ensure they stayed true to the world and tone of Sayang Panpan. This project allowed me to combine storytelling, game design, and team coordination into one cohesive experience, turning a beloved comic IP into an engaging and playful interactive game.
MOVEMENT
SHEET
For the movement sheet, I created a detailed animation guide outlining the required number of frames for each character action and in game event. This served as a reference for the 2D artists, helping them clearly understand the movement characters. The guide ensured smoother collaboration between the animation and programming teams, and maintained visual clarity across all animated elements in the game.
SEE
MORE
USER INTERFACE
I created visual references to support the UI/UX artist in capturing the right theme and art direction for Panpan Panic!. With my background in graphic design, I was able to communicate more effectively with the UI/UX team to ensure consistency and clarity.